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Google Lifts Crypto Advertisement Ban


Wow….it’s been nearly three years since they enacted this policy.

It looks like even the largest tech giants now realize that crypto is here to stay. According to sources, Google is lifting its crypto advertisement ban, and on August 3rd companies that meet U.S. regulatory criteria can use their services.

This is stellar to hear since more advertisement leads to greater adoption.

I wonder which big tech firm will be next to give the nod to crypto?

Check it out:

Coin Telegraph wrote:

“Beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google,” reads a policy update on the company’s support page.

Requirements exchanges have to pass include needing to be either registered with “FinCEN as a Money Services Business and with at least one state as a money transmitter” or “a federal or state chartered bank entity,” potentially opening the door to ads from services like Anchorage and Paxos.

The new policy won’t open the door to the vast majority of crypto institutions, however, as “ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products” all continue to be prohibited. News and chart aggregators as well as “signals” and analysis services also remain on the ad blacklist.

The Block reported:

In March 2018, Google made waves when it banned crypto advertising from its search engine, a move that came after Facebook undertook a similar policy shift earlier that year. Yet in September 2018, Google walked back that strict policy somewhat, allowing for crypto exchanges to become certified advertisers on the platform for the U.S. and Japanese markets. Elsewhere, critics have long accused Google of not adequately addressing crypto-related ad scams.

Per Google’s new statement, it will not allow advertisements for “initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products.” Cited examples include “initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated DApps.”

Further, “Ad destinations that aggregate or compare issuers of cryptocurrencies or related products” are also not allowed.


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