How Cardano Is Preventing Counterfeit Liquor From Being Sold

Cardano has a lot of people including me excited.

Personally, I believe that the digital asset platform will one day rival Ethereum, but for completely different reasons and use cases.

Ethereum will likely be the go-to network for NFT’s and De-Fi apps, while Cardano will likely be used for supply-chain management, digital ID’s, intellectual property rights, and credentials.

I have said it many times before, but both networks have huge potential—just in different areas, and that’s why I invest in both.

Cardano continues to present excellent use cases, and this latest partnership with Strait Brands, an Australian spirits manufacturer is no exception.

According to sources, Cardano is managing Strait Brands supply chain, in an effort to both track inventory safely, and to prevent counterfeiting:

Was Announced at Cardano Summit

Australian spirits brand Strait Brands uses #Cardano to manage their supply chainhttps://t.co/ZzpUbm1JJu https://t.co/2tZQrd0X5w

— Digital Autonomous Conductor (@AssetConductor) October 22, 2021

Yesterday we announced at #CardanoSummit2021 that Strait Brands will deploy Atala SCAN for its alcohol supply chain management.
Set to deliver 4 million bottles before the end of 2022, it will build its entire production process around #Cardano https://t.co/gIoWOYeztd

— Input Output (@InputOutputHK) September 26, 2021

Finbold had more on the relationship between Cardano and Strait Brands:

“Strait Brands is embarking on large-scale international distribution and, conscious of the challenges the industry faces, we decided to take a blockchain-first approach to production, ensuring industry-leading levels of safety and verifiability in our supply chain.”

Notably, the global alcohol market loses close to $40 billion annually for counterfeit products that make it to consumers.

Cardano is being used to implement other supply chain based solutions for popular brands.

Daniel Friedman notes:

The @newbalance deal was our first #Cardano based authentication solution for a large company. From this #Atala Scan was born. While here we used a tap card, included with the sneaker, we have advanced to using embedded RF ID tags in our solution for Strait Brands. https://t.co/9L5BV8BbVw

— Daniel Friedman (@DanielTetsuyama) October 13, 2021

At the Cardano Summit IOHK announced its collab with spirits brand Strait Brands! We discuss how this partnership is utilizing Cardano's ATALA Prism to improve health & safety standards in the alcoholic beverage industry.https://t.co/bv6kEBGnZj#cardano #ada #straitbrands

— Convincing Crypto (@convincingcryp2) September 29, 2021

Yahoo Finance commented on the current price of ADA:

Cardano (ADA) is currently trading at $2.14 as it continues to stagnate during Bitcoin’s surge to record highs.

The entire altcoin market has struggled over the past three weeks, with Bitcoin dominance rising to 47.2% from 41.02% on October 1.

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